Persuasion and Influence

The programme helps participants develop influence and persuasion skills, use dialogue to persuade others of new ideas and proposals, and apply intelligent persuasion techniques to address mistaken attitudes and beliefs effectively.

1. Identify the nature and importance of influential communication, persuasion and conviction.
2. Use verbal and non-verbal communication to influence and persuade.
3. Apply speaking and dialogue skills to persuade others of new ideas and proposals.
4. Use attentive listening to connect with others and understand their ideas and feelings.

1. Worksheets.
2. Theoretical content in presentations and the training workbook.
3. Audio-visual aids.
4. Pre- and post-programme tasks.

1. Direct observation.
2. Questionnaires.
3. Assessment of participant performance after training.