Organisation Image and Reputation

One of our flagship programmes, accredited by CPD, it prepares third-sector leaders and equips them with the tools to build organisational reputation and manage perceptions of their organisations, supporting the image of the sector as a whole. The programme aims to prepare and develop non-profit leaders to manage perceptions of their organisations, and equip non-profit organisations with the tools and skills needed to improve the sector's image.

The programme has been delivered repeatedly in several editions for multiple organisations, reflecting its success and intended impact in development organisations.

1. Introduce public relations management and its importance.
2. Explain communication, media and human relations.
3. Manage and overcome media crises.
4. Introduce organisational reputation management and its importance.
5. Apply the principles of building and managing reputation.
6. Explain online reputation management and planning.
7. Discover strategies for building organisational reputation.

1. A weekly three-hour meeting throughout the programme introduces the definition, benefits and strategies of building organisational reputation.
2. A predetermined schedule based on standards and indicators supporting the programme's objectives.
3. Remote individual and group guidance and consulting sessions.
4. Case studies.

1. Pre- and post-programme tasks.
2. Individual and group projects.
3. A development plan.
4. Direct observation.