Communication

This course forms part of the Executive Leadership Competency Development programme. It strengthens the chief executive's work in developing organisational reputation and brand, and creating an effective marketing and promotion plan that encompasses all beneficiaries of the organisation's work.

1. Explain communication within organisations.
2. Identify the steps for building an organisational communication strategy.
3. Design an internal communication plan for the organisation.

1. Present core content through the training workbook.
2. Use visual and audio aids.
3. Implement a development plan.
4. Complete pre- and post-programme tasks.

1. Pre- and post-programme assessment.
2. Formative assessment.
3. Practical application.
4. Satisfaction and evaluation questionnaires.